Archway Recovery Services

Research & Insights

Brand Positioning

Define Target Segments

Segment Personas

Brand Role

Brand Voice

Visual Identity System

Tagline Development

Mission/Purpose Statement

Brand Guidelines

Brand Color Scheme & Palette

Brand Personality

Key Brand Messages

Content Strategy

Website Design

Website Development

Print Collateral

Motion Design
Video

Copywriting
Brand Asset Library


Archway’s dedicated staff had little time or expertise to focus on rebranding. An outdated website lacked easy access to information about the benefits and services they provided, as well as the success stories that would inspire people to reach out for help.

Additionally, Archway needed to establish a brand strategy to reach its diverse clientele, while highlighting its treatment facilities and expansive services.

We crafted a transformative brand strategy to facilitate meaningful connections between Archway and concerned family members, case managers, and partners within the criminal justice system since most of Archway’s clients enter their care directly from the criminal justice system.



The reimagined brand identity includes a striking logo, a vibrant color palette, distinctive typography, compelling imagery, and an expansive brand asset library. At its core, the bold, timeless logo symbolizes shelter, stability, and a brighter future, accompanied by the inspiring tagline, ‘Step Forward Strong,’ representing Archway’s faith in personal growth. 



The new website features captivating video and photographs, illustrating Archway’s success in treating men and preparing them to re-engage with their families and society. The website visually ties into the new print collateral, thus creating a cohesive brand identity online as well as offline. The imagery throughout the site illustrates the warmth and life-affirming support Archway provides to its clients, which is embodied in ‘For us, addiction defines no one.’